Benjamin CHARPIN

Missions:
-Analyse mensuelle des données des panels distributeur (Circana) et consommateur (KANTAR) sur deux gammes de jambon de porc.
- Recommandation d’activations, de lancements et d’arrêts produit sur la gamme.
- Gestion et suivi des projets d’innovation et d’optimisation produit
- Elaboration et présentation des revues de catégorie et des plans marketing (plans à un an)
- Mise en place opérationnelle du plan marketing (innovation, activation, communication, packaging)
- Participation active à l’élaboration de la stratégie dans le cadre des plans long terme (3-5 ans).
- Gestion quotidienne du budget moyens moteurs pour le marché du jambon de porc.

Intégré à l’équipe Activation de Kellogg’s France (555M€ de chiffre d’affaires en 2020), en tant qu’assistant brand & activation manager Trésor et Deluxe Snack Mix.

Missions:
-Suivi et analyse des données panels (IRI et Kantar) et présentation mensuelle à l’équipe Marketing Europe.
-Mise en place opérationnelle du plan d’activation local, en contact avec les agences.
-Gestion quotidienne du budget France des marques Trésor et Deluxe Snack Mix.
-Soutien à la préparation du plan d’activation 2022: prises de contact et briefs agence, évaluation des différentes propositions, participation aux réflexions sur l’allocation du budget.
-Veille marketing

Within the self-service deli marketing team of Fleury Michon (turnover of 747.9M€ in 2019), I collaborated with 6 product managers on the following missions:
-Monitoring and analysis of the distributors (IRI) and consumers (Kantar) panels' data and production of monthly reporting for top management.
-Establishment and implementation of promotional and communication campaigns, in collaboration with various agencies.
-Development of packaging: monitoring of progress with the concerned agencies throughout the creation, execution and photoengraving phases.
-Participation in new product development projects

Within the self-service deli marketing team of Fleury Michon (turnover of 747.9M€ in 2019), I collaborated with 6 product managers on the following missions:
-Monitoring and analysis of the distributors (IRI) and consumers (Kantar) panels' data and production of monthly reporting for top management.
-Establishment and implementation of promotional and communication campaigns, in collaboration with various agencies.
-Development of packaging: monitoring of progress with the concerned agencies throughout the creation, execution and photoengraving phases.
-Participation in new product development projects

Within the marketing and sales office of Futuroscope (french theme park, 1.85M visitors in 2018), I was assigned the following missions:
-Weekly analysis of the reservation statistics for the Iberian market and production of reports.
-CRM database updates
-Phone prospecting of 300 Spanish and portuguese schools for the organization of school trips to the park.
-Organization of a press event in Bilbao
-Community management of the Facebook and Twitter accounts in Spanish
-Development and/or traduction in Spanish of communication media for the 2019 season

Last-year student in emlyon business school, I attended courses of:
-Operational marketing
-Quantitative marketing
-Consumer behavior
-Advertising and communication
-Digital marketing
-Strategic management
-...