Summary
With a master's in Food and Agriculture Engineering from Institut Polytechnique UniLaSalle and a specialized master's in Digital Transformation, Marketing and Strategy from emlyon business school, I bring a mix of technical thinking and strategic insight. At McDonald’s France HQ, I gained hands-on experience in consumer insights, brand strategy and marketing. I also developed strong skills in market analysis, storytelling and working across teams. I'm naturally curious and creative. I enjoy being part of teams where ideas bounce around, sometimes clash, often evolve, and eventually turn into something meaningful. I'm currently looking for my next challenge starting December 2025. Feel free to reach out!
Professional experiences
Marketing strategy & consumer insights analyst
MCDONALD'S
From September 2024 to August 2025
• Analyzed customer behavior and sentiment to inform strategic marketing decisions, enhancing brand perception.
• Synthesized market trends and customer feedback to drive actionable insights for product strategy.
• Developed executive-level reports and presentations, translating complex data into clear recommendations.
• Collaborated with cross-functional teams to strengthen brand positioning and improve customer experience.
• Worked on high-impact national and international campaigns including Big Arch, McCrispy, World Tour, Minecraft, and McExtreme.
Quality assurance & control engineering manager
Lactalis Group
From September 2023 to August 2024
• Led quality control and compliance processes in a dynamic production environment, ensuring strict adherence to industry standards.
• Managed major incidents related to traceability, implementing corrective and preventive actions that enhanced operational integrity.
• Updated quality procedures to align with regulatory requirements, significantly improving efficiency.
• Built Excel-based KPI dashboards to track efficiency and quality metrics.
Quality assurance & control engineer
Lactalis Group
From June 2023 to September 2023
Led quality and operations for a 15-person production team, aligning output with brand standards.
Marketing & communications freelancer
GDR Media Group
From January 2023 to April 2023
• Designed flyers, brochures, and promotional content aligned with client branding guidelines.
• Compiled and analyzed campaign performance data to assess reach and audience engagement.
Quality control engineer
DAIRY KHOURY & CO SAL
From June 2021 to August 2021
Marketing & strategic sales
BetterLife International SARL
From June 2020 to August 2020
Additionals trainings
MSc Ingénieurie Agroalimentaire
Institut Polytechnique UniLaSalle - Marketing & Qualité
2022 à 2024
Master spécialisé Transformation Digitale, Marketing & Stratégie
emlyon Business School
2024 à 2025
Licence Nutrition & Diététique
Université Saint Joseph
2019 à 2022
Degree
Languages
Anglais - Langue maternelle
Français - Langue maternelle
Arabe - Langue maternelle
Skills
Hobbies
- Violon
- Dessin
- Natation
- Tennis
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