photo de profil d'un membre

Sylvie DIAZ FARCY

Summary

I m a business leader , recognized as courageous influencing woman. In my career at MARS ROYAL CANIN, I´ve been developing a deep expertise in Strategy, Sales, Marketing and Business leadership specially in Pet Health category ( Grocery, Pet Specialty Retail , Veterinary , Professional channels) moving in different geographies , from developed to emerging markets ; holding local positions ( in France, Mexico, Spain, Portugal) , as well taking regional responsibilities in order to accelerate innovation growth in North America / LATAM and leading global Veterinary marketing portfolio strategy development and roll out. I´m passionate about matching strategy with the best efficient execution; always looking for creating meaningful value proposition for the customers whilst pushing people talent and enhancing collaborative teams with agile culture As part of Royal Canin Iberia Business Unit Executive Committee, I lead the Pet Professional growth agenda, in charge of a passionate team of experts, at the heart of nutritional prescription, supporting and engaging the Pet Professionals in order to maximize Cats and Dogs Health and Well Being. The legacy I want to build = leave a sustainable growth and build a mutual business in partnership with Veterinarians , breeders and other pet professionals in the volatile ecosystem with pet owners leveraging efficient team and shaping the right capabilities in place ( Organization Design and Talents)

Professional experiences

Cgo - chief growth officer

Gosbi Pet Food , Codognan

Since 1. february 2026

Pet professionnal director for cluster iberia

ROYAL CANIN

Since 2. august 2021

Lead strategic plans , Sales and marketing for Pet Professional channel in Iberia

Vet business director in iberia

ROYAL CANIN

From June 2019 to January 2026

Lead strategic plans , sales and marketing for Royal Canin Iberia in VETERINARIAN
Managing sales and trade marketing managers
Business P&L Accountability
Business Unit leadership member

Global marketing director - veterinary business

ROYAL CANIN

From January 2016 to May 2019

Define the global veterinary portfolio strategy ; develop the innovation roadmaps (Nutrition, Services and adjacent businesses) in an omni-channel environment
Manage and develop a team with 9 direct reports
Co -lead within Vet Leadership team the Global Vet strategy and business plan
Lead the global vet marketing activation plan in order to deploy the global strategy in all regions and priority markets

Sales and marketing director - americas

ROYAL CANIN

From August 2010 to December 2015

Lead Sales and Marketing strategy deployment in North and South Americas region for SPT Retail ,
Veterinarians, Professional businesses
Manage strong transformational projects to build regional supply and harmonized portfolio within the region
Create conditions for the regions to grow in a sustainable way

Marketing director - co-pilot ceo - mexico subsiduary

ROYAL CANIN

From August 2007 to July 2010

Co-lead a start-up business unit of 38 people obtaining CAGR business growth of 29%
Manage all aspects of business unit : Marketing , Sales, supply and RTM strategies
Define the Marketing strategies; Business & Category growth priorities – marketing plans ( innovation – activation –communication and merchandising)
Prepare and lead annual business plan development for global leadership team
Structure and build talent in the organization – manage 4 direct reports

Marketing manager

ROYAL CANIN

From March 2002 to July 2007

Develop and implement the Veterinary Pillar strategy : sales and marketing
Define merchandising and communication strategy to grow the Veterinary Category developing Health Nutritional exclusive portfolio and exclusive services to develop the profesional prescription

Marketing and trade marketing manager - grocery business

ROYAL CANIN

From January 1997 to March 2002

Trade and category manager - grocery business

ROYAL CANIN

From January 1994 to January 1997

Sales representative - grocery

ROYAL CANIN

From January 1992 to January 1994

Associations

EMLYON ALUMNI

https://emlyon-alumni.com/fr

AMBASSADRICE OCCITANIE et MENTOR

Degree

Emlyon business school – ESC Lyon – 1991

Languages

Anglais - Courant

Espagnol - Courant

Français - Langue maternelle

Skills

Gestion de projet
Innovation Management
Business strategy and perspective
Customer focus
Build talented teams
Standing alone
Problem solving
Motivating and engaging stakeholders
Marketing international
Marketing du commerce
Stratégie
Vente
Analysing understanding markets
P&L Management