Alyson LOUIS

Supporting the Business Acceleration team on global partnerships, 360° brand activation, and trade insights for the Apéritifs Division.
- Acted as day-to-day contact for global partners (mixers, distributors) and supported the preparation & implementation of activations across key markets. Conducted competitive benchmarking and industry watches to inform strategic decision-making.
- Contributed to the amplification strategy of a key partnership (Summer 2026), researched potential brand ambassador opportunities for Lillet, and collaborated with distributors to define market needs & annual objectives.
- Supported the development of strategic roadmaps for brand placement, talent deals, and long-term partnerships, while delivering trade insights and trend analysis for the Apéritifs portfolio (Lillet, Ramazzotti & Suze).

Sales Associate – Menswear (Sportswear & Made-to-Measure Suits)
- Welcomed, advised, and built lasting relationships with customers in a premium menswear environment.
- Recognized as a top sales performer across Father & Sons’ 70-store network in France.
- Used Cegid Retail software to track sales performance, monitor KPIs, and support monthly reporting.
- Managed made-to-measure suit alterations and ensured customer satisfaction through personalized service.
- Merchandised and organized products on the sales floor to optimize visibility and sell-out.
- Handled inventory management, shipment reception, and cash register operations.
- Supported daily store operations, including opening and closing procedures.

- Organizing and participating in events to promote an actively sporty student lifestyle.
- Managing reception, acting as the first point of contact for the center.
- Handling subscription creation and maintaining ongoing client relationships.
- Setting up and maintaining sports equipment to ensure facilities are in top condition.
- Fostering a vibrant and active community, integrating sports into student life at Glendon Athletic Centre.

- Supported the development and execution of social media strategies
- Managed internal and external communications
- Created marketing and digital advertising materials
- Utilized WordPress and CRM tools to manage content and campaigns
- Implemented marketing automation to streamline communications

Key takeaway: gained hands-on experience in digital marketing, content creation, CRM management, and marketing automation, strengthening both strategic and operational skills.