Anamitra CHATTERJEE

Partnering with the founder to establish and implement comprehensive business and marketing strategies, ensuring a robust foundation for growth across café, website, and social media platforms.

- Conducted market analysis and competitor analysis to identify market needs and opportunities in EU.
- Collaborated with cross-functional teams for new product development, product launch and promotions.
- Product lifecycle management for consumer health and personal care portfolio.
- Spearheaded 360° market expansion and digital marketing strategy on ecommerce platforms.
- Pricing strategy and promotion planning for deal events such as Black Friday, Prime Day sale.
- Provided creative inputs and created marketing communication plans for ATL, BTL campaigns.
- Sales data analysis and reporting to the director.
- Optimized product listings on Amazon elevating brand visibility to top of pages.
- Leveraged PPC, paid ads, SEO rich keyword and bid optimization to boost brand visibility.
- Monitored product performance and metrics, adjusting strategies as needed to optimize success.
- Content creation for marketing campaigns, product detail page and product catalog
- Social Media Marketing strategy and campaigns, calendar management, collaborated with influencers
- Point of contact for customer queries and complaints, CRM
- Inventory management on Amazon Seller Central