Expériences professionnelles
Brand strategist｜account manager
Freelance , Paris
Depuis le 01 mai 2025
Account manager
OMEDIA , Paris - CDI
De Mai 2023 à Mars 2025
Client Portfolio Management (10 accounts, +€550K revenue 23/24, +565K revenue S1 24/25)
Pinto Design, Amundi, Chloé Parfums, LVMH Lab, George V, EviDenS de Beauté, Delamain Cognac, Billecart-Salmon
• Developed and retained key accounts while identifying cross-selling and upselling opportunities
• Led the creative, editorial, and strategic development of multi-channel campaigns (digital, print, events) in collaboration with creative and operational teams, ensuring timely and on-budget delivery
• Drafted and presented client briefs, overseeing internal execution to meet strategic objectives
• Monitored performance, analyzed KPIs and ROI, and provided actionable recommendations
• Managed budgets, negotiated with suppliers, and optimized resources for cost-effective solutions
Retail marketing project manager
MAJE , Paris 1 - CDI
De Décembre 2019 à Mai 2023
•Defined and coordinated 360 Marketing Plan (Retail & Outlets): trade marketing, VIP events, digital showroom, in-store phygital experiences
• Managed Department Stores Partnerships (FR): online/offline activations, budget negotiations, popup/window implementations
• Developed GWP and retail excellence tools: design brief, production follow-up, stock management
• Monitored and analyzed overall performance (reportings, KPIs, best practices)
Beauty retail operations assistant - merchandising department
DFS GROUP LIMITED , Kowloon
De Mars 2019 à Septembre 2019
• Managed Trade Marketing Calendar: +128 locations, +65 brand partners
• Coordinated multi-brands popups implementations during Beauty campaign: +20 brands, +20% sales vs. LY
• Designed Trade Marketing Report dedicated to Top Management: analyzed monthly performances focused on trade animations and best practices
• Analyzed sales performances and ran staffing reports to define strategic action plan
Product manager assistant - parfums givenchy
LVMH FRAGRANCE BRANDS , Levallois-perret - Stage
De Juillet 2018 à Décembre 2018
• Defined strategy for the 2-year plan of Live Irresistible and Marketing 360° campaign
• Coordinated new launches and animations with internal units (Operations, Digital, VM, Finance)
• Analyzed sell-in, sell-out & market data (Orion – NPD) to assess products performance
• Conceptual research for the new fragrance 2020 (mood board, storytelling, brands review)
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Technique
Mandarin - Notions
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