Maxime ROBERT-COLIN

Accompagnement de sociétés dans le cadre de leur développement commercial.
Mise en place d'outils digitaux pour accompagner les équipes de vente, marketing et après vente.
Conseil/Agence auprès de PME et d'ETI.

- Management of incoming requests to the CRM team, and prioritization of the backlog in collaboration with the POs using RICE scores or simple business cases.
- Regular communication with stakeholders (regional HUBs, brands, partnerships team, loyalty program team) via monthly internal newsletters, QBRs and update meetings on various initiatives.
- Management of AB testing schedule with customer journeys managers
- Regular reporting on successes, metrics, past and future projects

I help firms grow their business internationally with an optimized ROI

L’OSCI, les Opérateurs Spécialistes du Commerce International, est la fédération des entrepreneurs du commerce international. Elle regroupe les Sociétés d’Accompagnement à l’International (SAI) et les Sociétés de Commerce International (SCI).

Business Development Strategy :
- Responsible for identifying the country opening roadmap worldwide and leading the steering committees
- Led 3 entity openings in collaboration with Legal, Finance, Marketing, Regulatory Operations & IT

Commercial Leadership :
- Responsible for DSO relationship management from commercial negotiations to technical implementations for both North America and Europe
- Leads partnerships with relevant actors of the Health Care & Health Tech market
- Proactively look for new opportunities on the market and collaborate closely with Business Development leadership and sales team
Internal Change Management & CRM :
- Responsible for Salesforce's continuous improvement: identification of new features with operations, roadmap definition, redaction of the specifications list
- Define project plans, lead project follow-up (internal and external) meetings, and translate business needs into operational/technical specifications
- Define project KPIs or metrics and report on project progress and performance to executive leaders and all stakeholders

Other :
- Hiring lead for interns & Strategic Project Managers
- Interim COO for an innovative project

Industries worked in: Automotive, Energy, Hospitality, Technology, Oil & Gas, Transports

- For the leading French Electricity provider : supervised the creation of new electricity packages destined to medium & large businesses

- For the French Electricity Distributor : Supervised 5 innovative projects in the Innovation Labs (IA, Machine Learning, Smart Grids, RPA). Led teams comprised of Developers, Operations and Support services. Organised events to promote transverse innovation within the company attended by over 300 senior managers within the firm

- Responsible for 2 interns during engagements

- For the Commercial leadership of a childcare leader : Updated the CRM practices, contents to the strategic orientation of the firm towards B2B and private individuals. Build the training contents & trained 30 employees.

- For a French agency for Nuclear Waste management : Supervised the strategic orientation of the agency over the next 3 years for Digital, IT Architecture and Operations, built a roadmap as well as an action plan for Support Departments

- For a leading car renting firm : Evaluated the efficiency of a digital marketing partnership with a leading train company and identified key actions to improve lead generation and transformation

- Responsible for the Salesforce Practice

- Hiring lead for the Digital and Data practices

- Responsible for new-hires onboarding

- For a childcare European leader : Managed the CRM transition & unified finance reportings in order to facilitate billing tracking. Reduced errors by 300 000k€ in the billing process

- For a leading Hotel Chain in Europe : Managed the GDPR audit of the customer repository and updated the associated processes for Marketing, Purchasing & IT

- For the major player in Oil & Gas : Co-created with the Commercial, Strategic Marketing, Legal & Partnerships teams a proof-of-concept for fuel & gas delivery to professionals in the Parisian region. Led to 200 000k revenue 3 months after launch

- Wrote a white paper on GDPR

- Define local development strategy for consulting and support (HR & R&D) functions in Wuhan and Shanghai
- Set up digital marketing strategy for junior and senior consultant recruitment
- Customer portfolio consolidation and expansion

- Supplier digital portfolio manager 160M (20% of indirect purchasing of Valeo)
- Purchaser invigoration and negotiations with Suppliers to increase purchase order digitalization (+62% in 2018 vs 2017)
- Quality loop creation for end-user satisfaction (+13% in 2018)
- Reporting creation: proposition of remedial action plans and animation of India-based providers
- Generated 3,2M in savings thanks to digitalization

- Start-up promotion, project analysis and implementation help on the European Market
- Organization of meeting and events with Japanese and Asian partners (China, South Korea, Singapore)
- Preparation and shooting of a filming to publicize global companies and local high-tech environment
- Virtual Reality Project Assistant: workshop creation with Japanese industry partners
- Reception of VIPs, ambassadors: Orange CEO, Stéphane Richard & ex-minister of economy Emmanuel Macron