Soufyane MESSOUCI

ACN : A leading direct selling company, offering a diverse portfolio of services including
telecommunications, energy, and essentials services for home and Business.

• Led the marketing team in the development and execution of marketing initiatives.
Managed a team that fluctuated in size, adapting to changing resource constraints while
maintaining productivity.
• Demonstrated a strong understanding of financial management principles, particularly during
challenging financial periods. Proactively renegotiated contracts and implemented cost-saving
measures, achieving a 30% reduction in overall spending while optimizing resource allocation and
ensuring financial stability.
• Achieved over 100% increase in key engagement metrics (engagement rate, reach, impressions)
through the implementation of a data-driven strategy and collaboration with a social media expert.
• Introduced a diverse range of new video formats, including branded videos, shorts, reels, and
opportunity/sizzle videos, leveraging cutting-edge software and AI voice-over technology to
enhance production quality and output.
• Organized and delivered a variety of events, including conferences, seminars, webinars, and
partner-led training sessions, both online and in-person, to equip the independent sales force with
the latest product knowledge and sales strategies across diverse sectors (energy, travel,
Cybersecurity, telco, etc.).
• Continuously evaluated and refined marketing approaches to align with market trends.

ACN : A leading direct selling company, offering a diverse portfolio of services including
telecommunications, energy, and essentials services for home and Business.

• Provided leadership and support to independent business partners across multiple countries,
contributing to their business growth and development.
• Organized and executed various local events, leadership seminars, and online training initiatives to
enhance skills and engagement.
• Developed and implemented sales training programs for both new and existing sales teams,
including conducting webinars.
• Collaborated effectively with cross-functional teams to ensure alignment with overall business
objectives.
• Contributed to the improvement of the company's digital tools, adapting them to modern industry
standards.
• Collaborated with sales and marketing teams of key partners across various sectors (energy,
travel, telco, etc.), providing training and support on sales strategies and product knowledge,
both online and in-person.

As a Business Developer, I provided clear leadership, encouraging the growth and motivation of our independant business partners to achieve overarching business objectives and improve global
performance results.

My contributions included promoting business expansion through increased order volumes, improved retention rates, and increased productivity among our independant business partners. I also organized and coordinated a diverse range of local events, leadership seminars, and online training initiatives.

My role involved enhancing and implementing sales training programs for both new recruits and existing sales forces, including hosting exclusive webinars. Furthermore, I actively collaborated with colleagues across departments to ensure business effectiveness and align our efforts with organizational objectives. Lastly, I took an active role in reforming the company's digital tools, aligning them with contemporary industry standards and practices.

LR Health & Beauty: A leading European direct selling company headquartered in Germany,
specialising in health (supplements) and beauty (cosmetics) products. The company operates in 32
countries and employs approximately 1,200 people.

• Conducted in-depth performance analysis, created business scorecards, and evaluated sales
results, achieving double-digit sales increases each year. Successfully implemented a strategy
to cover entrance fees for new recruits, resulting in a 45% increase in recruitment without
negatively impacting the financial balance.
• Streamlined communication between internal teams and the German headquarters, fostering a
more collaborative and efficient working environment.
• Oversaw the planning, logistics and delivery of three levels of academies, held twice monthly with
an average attendance of 20-50 people per session. Developed and delivered training content
for the academies, ensuring that distributors gained valuable product knowledge and sales skills.
• Organized national training tours, managed product launches, and provided personal coaching
to distributors, resulting in improved sales performance and skill development.
• Proactively identified and addressed operational issues, ensuring smooth business operations and
maximizing productivity.

Oriflame : Part of the top-10 direct sales companies globally, specializing in cosmetics and wellness
products, with a presence in over 60 countries and market. The company offers a wide range of beauty
products and a business opportunity for individuals.

• Part of the successfull launch of Oriflame in Algeria as the 63rd country, educating the local
market about the MLM model and achieving a remarkable doubling of sales volume each year.
• Recruited over 1,000 new independent sales force members monthly, expanding the team to
meet the rapid growth demands.
• Personally mentored and trained 3 new team members, and was subsequently promoted to a
manage a manger position.
• Leveraged existing social networks and family ties to establish sales operations beyond the
capital city, resulting in the successful opening of two new branches.
• Successfully navigated the challenges of introducing a new business model to an unfamiliar
market, showcasing leadership and adaptability.