photo de profil d'un membre

Sylvie DIAZ FARCY

Résumé

I m a business leader , recognized as courageous influencing woman. In my career at MARS ROYAL CANIN, I´ve been developing a deep expertise in Strategy, Sales, Marketing and Business leadership specially in Pet Health category ( Grocery, Pet Specialty Retail , Veterinary , Professional channels) moving in different geographies , from developed to emerging markets ; holding local positions ( in France, Mexico, Spain, Portugal) , as well taking regional responsibilities in order to accelerate innovation growth in North America / LATAM and leading global Veterinary marketing portfolio strategy development and roll out. I´m passionate about matching strategy with the best efficient execution; always looking for creating meaningful value proposition for the customers whilst pushing people talent and enhancing collaborative teams with agile culture As part of Royal Canin Iberia Business Unit Executive Committee, I lead the Pet Professional growth agenda, in charge of a passionate team of experts, at the heart of nutritional prescription, supporting and engaging the Pet Professionals in order to maximize Cats and Dogs Health and Well Being. The legacy I want to build = leave a sustainable growth and build a mutual business in partnership with Veterinarians , breeders and other pet professionals in the volatile ecosystem with pet owners leveraging efficient team and shaping the right capabilities in place ( Organization Design and Talents)

Expériences professionnelles

Cgo - chief growth officer

Gosbi Pet Food , Codognan

Depuis le 01 février 2026

Pet professionnal director for cluster iberia

ROYAL CANIN

Depuis le 02 août 2021

Lead strategic plans , Sales and marketing for Pet Professional channel in Iberia

Vet business director in iberia

ROYAL CANIN

De Juin 2019 à Janvier 2026

Lead strategic plans , sales and marketing for Royal Canin Iberia in VETERINARIAN
Managing sales and trade marketing managers
Business P&L Accountability
Business Unit leadership member

Global marketing director - veterinary business

ROYAL CANIN

De Janvier 2016 à Mai 2019

Define the global veterinary portfolio strategy ; develop the innovation roadmaps (Nutrition, Services and adjacent businesses) in an omni-channel environment
Manage and develop a team with 9 direct reports
Co -lead within Vet Leadership team the Global Vet strategy and business plan
Lead the global vet marketing activation plan in order to deploy the global strategy in all regions and priority markets

Sales and marketing director - americas

ROYAL CANIN

De Août 2010 à Décembre 2015

Lead Sales and Marketing strategy deployment in North and South Americas region for SPT Retail ,
Veterinarians, Professional businesses
Manage strong transformational projects to build regional supply and harmonized portfolio within the region
Create conditions for the regions to grow in a sustainable way

Marketing director - co-pilot ceo - mexico subsiduary

ROYAL CANIN

De Août 2007 à Juillet 2010

Co-lead a start-up business unit of 38 people obtaining CAGR business growth of 29%
Manage all aspects of business unit : Marketing , Sales, supply and RTM strategies
Define the Marketing strategies; Business & Category growth priorities – marketing plans ( innovation – activation –communication and merchandising)
Prepare and lead annual business plan development for global leadership team
Structure and build talent in the organization – manage 4 direct reports

Marketing manager

ROYAL CANIN

De Mars 2002 à Juillet 2007

Develop and implement the Veterinary Pillar strategy : sales and marketing
Define merchandising and communication strategy to grow the Veterinary Category developing Health Nutritional exclusive portfolio and exclusive services to develop the profesional prescription

Marketing and trade marketing manager - grocery business

ROYAL CANIN

De Janvier 1997 à Mars 2002

Trade and category manager - grocery business

ROYAL CANIN

De Janvier 1994 à Janvier 1997

Sales representative - grocery

ROYAL CANIN

De Janvier 1992 à Janvier 1994

Associations

EMLYON ALUMNI

https://emlyon-alumni.com/fr

AMBASSADRICE OCCITANIE et MENTOR

Parcours officiels

Emlyon business school – ESC Lyon – 1991

Langues

Anglais - Courant

Espagnol - Courant

Français - Langue maternelle

Compétences

Gestion de projet
Innovation Management
Business strategy and perspective
Customer focus
Build talented teams
Standing alone
Problem solving
Motivating and engaging stakeholders
Marketing international
Marketing du commerce
Stratégie
Vente
Analysing understanding markets
P&L Management