Thomas ARSLANDAL

Sirha LYON 2027 Rebooking Phase

Visitor Marketing Assistant - Sirha Food -Supervised ticketing operations and front desk management for Sirha Lyon 2025, welcoming over 250,000 visitors and ensuring a seamless experience. -Implemented and managed a chatbot to automate visitor support and enhance engagement. -Oversaw two hotlines (calls, emails) for visitors and exhibitors, ensuring efficient issue resolution and customer satisfaction. -Managed visitor marketing and premium services for major events in Lyon, Paris, and Saudi Arabia, focusing on recruitment and engagement strategies. -Executed targeted marketing campaigns to drive event awareness and maximize visitor participation. -Conducted data analysis using Salesforce to track visitor interactions, optimize marketing efforts, and generate strategic insights. -Led post-event analysis and reporting to assess visitor satisfaction and improve future experiences. -Coordinated with international teams and participated in business calls in English to support global event initiatives.

Assistant - Festival de L’Alpe d’Huez - Managed communication efforts for festival-related marketing, ensuring visibility and engagement. - Established and maintained partnerships with key stakeholders to enhance festival presence. - Assisted in operational logistics and coordination for marketing-related activities on-site.

- Led marketing campaigns from conception to execution, driving brand visibility for the startup. - Organized and coordinated events aimed at fostering product engagement and market penetration. - Conducted market analysis to identify product opportunities and refine business strategies.

- Designed and created visual content for diverse marketing initiatives, supporting brand narratives. - Collaborated closely with cross-functional teams to ensure content alignment with marketing goals.